The Team
Data scientists
Data scientists
who walk the talk.
Three Erasmus-trained data scientists · Quant Finance · Consumer Analytics · Marketing Analytics
Turn intention into movement.
48% of step-goal setters never start. We exist for the other 52% who almost did.
No more blank-slate paralysis. STRD turns a step goal into a ready-to-walk route in seconds.
Long or short, we'll find a route that fits your day — by step count or time.
Loop back home, or walk somewhere useful. Hit 8,000 steps on the way to the supermarket.
Routes draw on crowdsourced safety data and local knowledge, so you can walk with more confidence.
Not for athletes. Not for competitive runners. For the people who want to be more active — and just need the right nudge, the right route, and a reason to go outside.
Tell STRD you want 8,000 steps today. We generate a route that matches exactly — loop back home, or walk somewhere useful. The blank map, solved.
Lighting scores, foot traffic, and street-level ratings from the community. No guarantees — but more information to make a better choice.
Combine a real destination — the supermarket, a friend's place, a coffee shop — with your step goal. Purposeful walking, not performance laps.
If you've been meaning to walk more for years and never quite started — STRD is for you. Small goals, short routes, real encouragement.
The ready-made route is the missing piece.
No app can guarantee safety — and we won't pretend to. What STRD does is give you more information to make a better choice: lighting scores, foot traffic, and crowdsourced street-level ratings built by the community, for the community.
Every walk you take contributes back to that dataset — a growing, proprietary layer of local safety knowledge that gets more useful with every STRD user.
Walking alone at night? Share your live route with a trusted contact. Your check-in closes automatically when you arrive.
7 in 10 households fall short of physical activity guidelines — increasing pressure on healthcare systems. STRD turns that gap into an opportunity: a platform that gets people moving, with real data to show for it.
From health insurers running active-lifestyle programmes to GPs writing walking prescriptions, we provide the infrastructure to make movement trackable, safe, and socially reinforced.
households fall short of physical activity guidelines, increasing pressure on healthcare systems worldwide
Per-active-user licensing for lifestyle intervention programmes. Integrate STRD into active-living plans — including prescribed activity requirements.
e.g. Vitality · Zilveren KruisPrescribe walking routes to patients with physical activity goals. Real step-count data, safe community-shaped routes, built for people just starting out.
Lifestyle medicine · Prescribed active-livingSTRD's street-level safety dataset is a unique asset for urban planning. We're building this in Rotterdam and Amsterdam — and growing fast.
Route API · Safe walking data · City planningThree Erasmus-trained data scientists · Quant Finance · Consumer Analytics · Marketing Analytics
STRD is currently invitation-only. Join the waitlist and we'll let you know when your spot is ready.
Invitation only · Beta access